No matter which industry you are in, you can’t avoid this kind of competition in the industry: Competition between big platforms and small businesses. Is it a big business, attracting big brands and big platforms to cooperate? Or are you taking your own path and making your business bigger on your own feet? This is two problems for startups.
In the field of home building materials supply chain, there has been such a discussion. For the main material or auxiliary materials, the core of the home building supply chain lies in the construction of the logistics system. At the same time, procurement and bargaining power, sales capacity, warehousing and distribution capabilities are also critical.
Someone put forward an idea, Jingdong can Can’t do home building materials supply chain logistics? Not to mention the main material, just to talk about auxiliary materials, Jingdong as a big platform with technical advantages and service advantages, can it be better than the general auxiliary materials enterprises?
Ali, JD. Will it enter the home accessories supply chain in the future?
In February of this year, Alibaba and a number of institutions strategically invested in a home of 13 billion yuan, this is Ali’s acquisition of Suning, won After RT-Mart and holding more than 36% of Gaoxin’s retail shares, another large-scale transaction also exposed Alibaba’s ambitions for the home industry.
In May of this year, Jingdong held the “Jingdong Service” +” Media communication meeting, based on the needs and pain points of the user’s daily consumption scene in the home appliance industry, build a platform and system with strong management and control capabilities to solve the service problems of platform merchants and users.
Ali and JD have released a large layout this year. The signal of the home industry can not help but reminiscent of the rationality of the vertical segmentation of large platform layout.
Nothing else, there is news that Suning Appliance wants to The way to integrate the third-party logistics system, based on the advantages accumulated by the home appliance industry, cut into the warehousing and distribution links in the field of home building materials, the specific practices have not been announced, this also conveys a signal: the big platform also wants to cut the home building materials industry This big cake.
If large platforms, small businesses enter the home Whose wins the auxiliary material supply chain?
Considering the channel advantages accumulated by Ali and JD at the c-end consumer level, plus their national delivery logistics system Perfect, the actual combat personnel with home accessories supply chain enterprises began to worry, Jingdong, Suning, can they do home building materials supply chain logistics? Will this big cake in the future be eaten by a large platform? This is also the topic we are mainly discussing today.
Jingdong can do home building materials supply chain logistics ?
For JD itself, it is the most powerful The advantage is that delivery is very fast, thisThe point is derived from Jingdong’s “Jingdong self-employment” system. However, the reason why Jingdong is fast is because the goods purchased by consumers in Jingdong through the self-operated system are placed in the “this warehouse”, so they have the advantage of “fast delivery”.
But for home building materials that are very important for non-standardized attributes For products, if Jingdong wants to build a supply chain system, the selectivity may not be too great.
Jingdong holds the sales front end, it has perfect Self-operated system, taking household auxiliary materials as an example, Jingdong is fully capable of making hardware accessories by itself. It is also laying out this aspect, but some people in the industry believe that it is more difficult for Jingdong to capture the auxiliary materials than hardware products. .
Vertical Supply Chain Enterprise Layout Home What are the advantages of auxiliary materials?
In the case of the auxiliary material market, the current industry occupants have a lot of auxiliary material supply chain platforms in addition to auxiliary materials suppliers. The users of supply chain enterprises are generally divided into two types. One is the foreman, the foreman is the most important target of the products sold by these supply chain platforms; the other is the less well-known auxiliary materials manufacturers.
For small accessory companies, they The auxiliary material supply chain e-commerce is regarded as an additional customer acquisition channel. If it is cooperation with small brands, the auxiliary material supply chain e-commerce will also have certain pricing power, because the price can be discussed. However, these auxiliary materials e-commerce are difficult to directly cooperate with large manufacturers, and often only reach a certain cooperation intention with dealers. So what are their advantages?
First, the auxiliary materials e-commerce has a bigger Autonomy determines the direction of the company’s development and has advantages in regional layout and development;
Secondly, in the context of the failure of the first- and second-line traditional building materials and accessories market, the market and users’ pursuit of efficiency have spawned more auxiliary e-commerce platforms. Improve efficiency to some extent;
third, home The auxiliary materials enterprises pay attention to the localized landing services, and they have already made certain integrations with the local logistics system and the warehousing system before the products are officially launched. This is precisely the essence of the supply chain industry – the integration of commonalities within the industry.
This PK match What is it?
Return to the home accessories supply chain itself, the industry’s most needed capabilities are built around four parts: one is to focus on efficiency; the second is Warehousing and distribution capacity is very important, because the essence of the industry is “the last mile”; the third is the engineering procurement capability; the fourth is the regionalization advantage.
Analysis from the above four perspectives, large platform and Vertical auxiliary material supply chain enterprises have their own advantages. The storage and distribution of large-scale auxiliary equipment is mainly based on nationwide delivery. There is no need for vertical supply chain enterprises to be meticulous in terms of regionalization and layout. In terms of engineering procurement, large platforms such as Jingdong and Taobao are definitely more influential than supply chain vertical enterprises.
Therefore, the way to get along with the vertical and auxiliary materials companies is not to compete, but to cooperate. The benefits of cooperation, in addition to resource aggregation and faster running, can also absorb more Third-party enterprise integrators, everyone will make this plate bigger.
After all, it is difficult to make a big business by the strength of a single company, especially in the field of home building materials supply chain. From another perspective, if there is a big river ahead, people on the shore want to cross the river. You don’t have to swim in the water to cross the river, you can cross the bridge, rowing, and even take a ferry. In the future battlefield of the home supply chain PK, there may be people who may or may not lose. Span>
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