The new retail has been blowing for nearly two years, from the lightest format convenience store in the retail industry to the most heavy-duty home furnishing store in the home industry. With the development of technology and the continuous practice of the industry, the traditional home furnishing industry has also appeared in the new retail track.
At present, the home furnishing industry has not yet seen a very new retail model like Box Ma Fresh, and each player is joining in different forms. On the other hand, this shows that everyone is still preparing. In the running state, everyone has the opportunity to become the ultimate winner of this trillion market.
The number of new home retailers is increasing, there is no standard answer
The most eye-catching performance of the home furnishing industry on the new retail track probably at the beginning of this year, Ali has joined forces with a number of institutions to invest 13 billion yuan in strategic investment, and a new home has opened a new home. The journey. Since then, the leading companies in this home store have started a series of changes in the format and channels with the help of the power of the Internet giant, and formally joined the fierce new retail war.
The horn of the new home retail has already sounded before the two heavyweights formed an alliance, and not only limited to the home store field, but also has been simply combed. As the new retail winds become more and more fierce, many home furnishing companies are beginning to step in in various forms.
According to the current understanding of Yiou Home, the intros can be divided into the following categories:
&emsp First, subdivided brand enterprises
From the time point of view, brand companies in various segments of the industry are most sensitive to the exploration of new retail, before the actual home, Brand companies such as Qumei, Orange, and Ou Shennuo started the reform of offline stores. After that, they also caught up with custom home furnishing companies such as Shangpin, Sophia, and so on. From then on, experience store, super store, smart store, flagship store A variety of offline stores have blossomed everywhere, and various sub-brand companies have set off a terminal store change under the new retail outlet.
Second, home store
As an important part of the home circulation system, home stores are more affected by new retail However, due to its heavy business, it is relatively difficult to change compared to brand enterprises, and the speed is relatively slow. At present, the home of the Big Three in the home circulation industry, Red Star Macalline and B&Q are all in the new retail field. The corresponding exploration is mainly reflected in the changes in the layout of the cross-border business and the wisdom of the store.
Third, technology-based companies
home businesses can not be separated from technology-based companies at the new retail track stand by. Technology-based enterprises develop new sign-off software, information management systems and other tools to provide basic technical assistance for enterprise development, which is also the core weapon for home enterprises to carry out new retail changes. At present, the top-ranking technology-based enterprises mainly include Cool House, 3D, Dress Up, and Ou Ruibo.
Fourth, supply chain platform-based enterprises
in the new home retail battlefield, there are also some enterprises from the perspective of supply chain Cut in, for example, the whole house, I am at home, home purchase, furniture masters and so on. These companies have a common label, the Internet S2b e-commerce platform, most of which are furniture soft-packing suppliers, and a small number include home building materials and home improvement, but the volume is not large but the development speed is not bad.
5, living and home retail brand
in other industries such as Box Ma Xiansheng, Yonghui Supermarket, Netease Strict Selection, etc. Under the new retail model, the home furnishing industry has created a number of lifestyle home retail brands, such as full house selection, millet products, Taobao heart selection, Suning polar things, living products, NOM and so on. These companies operate mainly in household items, such as clothing, digital, beauty, food, shoes, bags, etc., which are characterized by a wide range of products, including brand miscellaneous, consumer design, value, cost performance, etc. The aspect is better.
6. Internet giant
In addition, some Internet giants who are good at long-sleeved dances are not allowed to deploy in the new retail field. Neglect, such as Ali and JD. In addition to the capital assistance and layout of the actual home, Ali also participates in the self-operated offline store. In September 2017, Tmall launched the concept store in Hangzhou, “Hometimes Home Age”, which will be the real version of Tmall. Moved from the line to the line. Jingdong, through its cooperation with brand enterprises, uses its own big data advantages to empower enterprises to offline stores, such as Jingdong Qumei Fashion Life Museum, which landed in Beijing not long ago.
Remove the coat, the core of the new home retail is digital transformation
each company starts from its own advantages and In a distinctive way, the runway of the new home retail is instantly bustling. VR experience, shopping guide cloud screen, face login, cloud shelf, robot and other smart devices can be seen everywhere in the home store, dining, cinema, parent-child entertainmentThe layout of cross-border formats has become a new direction for home store renovation.
The founder of furniture master Wang Wei told Yiou Home, whether it is the integration of cross-border formats or the rise of smart stores, the appearance of the coat wrapped in appearance, the core of the new home retail is only one That is, the digital transformation of the enterprise based on the technology layer, thereby promoting the improvement of industry efficiency and consumer experience.
Enterprises bid farewell to traditional operating methods, using information technology tools to pre-populate user data, and through digital forms, visually and clearly see all aspects of data changes in the business process, such as user groups Characteristics, supply chain inventory, production costs, revenue, profit margins, and efficiency.
Enterprises from design to production to sales, the realization of full-link digitalization is like giving blind eyes to the blind people who are touching the image, seeing their own information through the information feedback from each link. Advantages and shortcomings, timely adjustments, rather than waiting until the end of the middle of the year to calculate the general ledger know the company’s profit and loss situation is not known.
The new guns in the long runway competition have just started, who can break through the laughter and finally come to a conclusion, it is still too early to conclude, but it is certain that the new retail The smell of gunpowder has spread in the home furnishing industry. Under the influence of the trend, traditional home furnishing enterprises will gradually move closer to the new retail transformation.
In the future, the rise of new retail may change the business model of the company like WeChat and Alipay change the way the public pays. When it is really popular, the industry’s efficiency and consumer experience. It has also increased.
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