Flooring industry marketing tools

According to survey data, in the first-tier cities, the proportion of floor dealers who want to replace or add brands is slightly lower, at around 30%; while the floor distributors in second- and third-tier cities want to increase or replace brands by as much as 70%.

According to survey data, in the first-tier cities, the proportion of floor dealers who want to replace or add brands is slightly lower, about 30%; and floor distributors in second- and third-tier cities want to increase or replace brands by up to 70%. the above.

floor low-end brand sings the protagonist

In relatively backward cities, there are almost ten door and window dealers, low-end brands sing the protagonist, the middle and high-end is difficult to be the most second- and third-tier cities The current status of the flooring market.

According to survey data, in the first-tier cities, the proportion of floor dealers who want to replace or add brands is slightly lower, about 30%; and floor distributors in second- and third-tier cities want to increase or replace brands by up to 70%. the above.

The reasons are mainly: First, the first-tier urban home market is greatly affected by the real estate policy, and is still in a downturn. The dealers are afraid to act rashly and adopt a conservative management strategy. The construction of real estate in third-tier cities is still in full swing, with less impact, and the demand for flooring is still growing. Second, the floor market in first-tier cities has been relatively saturated, and most famous brands have settled in. The remaining ‘cakes’ are very limited. The floor market in the second and third tier cities has just opened, which is a good time to grab the ‘cake’. Third, with the improvement of the economic level of the second and third tier cities, people’s brand awareness has gradually increased, and small brand flooring is no longer consumed. In favor of the consumers, in order to meet the needs of consumers, dealers need to increase the operation of high-end brands.

The competition in the first-tier cities is too fierce, and the dealers choose to retreat into the

in the first-tier cities, which are greatly affected by real estate regulation. Red Star Macalline, Real Home, Ginza Home, Fulma, Century Mercure, Haibo Home, Lotte Home… The development in recent years has made these home furnishing stores everywhere, which has also intensified the dealers’ Competition between.

In the case that the brand layout of the first-tier cities is basically mature and the economic environment is not optimistic, most dealers have tried their best to carry out promotional activities to maintain the operation of existing brands. However, store rents, operating expenses, and after-sales service costs continue to rise, constantly touching the dealer’s fragile bottom line, and testing the dealer’s ability to withstand it again and again. There are a small number of dealers who are really ‘熬’ not going down, and they have to choose to evacuate after painstaking pains. This part of the dealers tends to be concentrated in stores outside the bustling business district, or they are still in the incubation period.

Those who open a number of specialty stores often choose to close one or two less efficient stores; only open a store dealer, or retreat, temporarily shut down ‘hibernation’ Or look for a mature business district and wait for the opportunity to fight again in the coming year.

Combined business into a second-tier city dealers to resist the winter’s main way

In order to sales performance, in order to enrich the product range to attract customers, in order to resist the winter to survive better, second-tier city dealers It is common to adopt a multi-brand business approach to target different levels of consumers. Some dealers even work in different industries in the same store, such as floor and floor, carpet and floor, fabric and floor combination operations are also very common.

At present, most of the country’s flooring stores choose a well-known brand to support the facade or use the name to make the store name, in order to attract consumers and improve the store’s grade. Multi-brand, multi-level operations have become the main way for floor dealers to increase sales. Dealers often choose some mid-range brands with high cost performance and high quality to earn relatively lucrative profits. At the same time, they choose some low-end brands to fight prices, attract customers with low-priced products and compete in the market.

Release date: 2015/4/27 11:31:31


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South Korea-kaa short video reward live broadcast can also mine – Korea KAA live broadcast | find sunny

Korea KAA has an entertainment industry company with an advanced satellite system in Asia, and has trained 60% of public media announcers and presenters in Korea. The entertainment culture system and the mature artist operation mode fully grasp the industrial manufacturing process from excellent amateurs to debut artists.

The entertainment industry company KAA, which has an advanced satellite system in Asia, has trained 60% of public media anchors in Korea. . KAA’s entertainment culture system and mature artist operation mode not only grasp the artist’s product production line, but also have a professional planning team to carry out all-round commercial packaging for excellent students, provide interview opportunities for international companies and debut from Korea. Resource support, complete the industrial manufacturing process from excellent amateurs to debut artists. As the largest anchor breeding base in Korea, KAA has trained more than 2,000 exporters, models and nets, and broadcasted broadcasters and presenters to well-known media such as KBS, MBC, SBS, MBN, etc., with industry monopoly advantages. At present, 14 branches are established in China, and will enter the Southeast Asian market in the future.

Integrating celebrity entertainers in entertainment, education and training, and chairman of Korea New Media Group (both MBN) Mr. Wu Mingxi, the chief news anchor and an adjunct professor at Seoul National University, is a big eye. He led the team’s research and development of the broadcasting host and professional training courses such as makeup, styling and dance, which were certified by the state and received unanimous praise from the industry. The development and launch of the KAA Qixing Program is the world’s first online platform for rewarding mining, aiming to become the creator of the new media ecology of the community. The faculty consists of 45 South Korean in-service anchors and celebrity artists. From talent selection to professional training, from operation management to production, from artist debut to recommendation signing, KAA has developed a set of scientific and systematic star cultivation operation mode based on years of experience. To make unremitting efforts for the performing artists who have the value, characteristics and professionalism.

In addition, KAA has a more stable content production capability and IP incubation ability, and better content operation and data analysis with its original “Looking for mining, currency-sharing business model and ecosystem”. The ability, more professional traffic promotion and network-wide marketing capabilities will completely subvert the survival status of the traditional live broadcast industry, reconstruct the commercial rules of the live broadcast industry, and become the unicorn of the global entertainment industry in the new era.

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“Love, let the lonely stars shine”

There are such a group of children, they are not good to communicate with people, like a lone star, they have a beautiful name, called “Children from the stars.” Autism, a developmental disorder caused by a nervous system disorder, is not yet known and understood by the whole society, but it is not far away from us. According to statistics, there are more than 67 million children with autism worldwide. There are about 13 million people in China, and one in every 68 children is from the stars.

The children of the stars are not cold. They need love and warmth like normal children. In order to appeal to the community to pay attention to the care of children with autism, on December 25th, Weierno Pediatrics and Shanghai Rainbow Rain Children’s Intelligence Training Center, together with Shanghai Children’s Medical Center jointly launched “Love, let the lonely stars shine The launch of the Care for Autistic Children’s Charity Event was held in Shanghai. At the event, the children’s pediatrics donated a charity fund to let the collective love warm these children.

At the press conference, “One of the children of the stars —— is currently studying at the China Conservatory of Music The piano genius Mr. Zhou Boyan also brought the wonderful piano performances such as “The Ballet of the Unshelled Chicken”, “The Cottage on the Chicken’s Feet” and “The Gate of Kiev”. He relied on his love for the piano and hard work. Lang Lang and Li Yundi performed on the same stage, and the audience was all excited by this shining “Star”.

Professional pediatric chain from the United States

唯儿诺儿科 entered in 2014 China, with its headquarters in Shanghai, is a typical American medical institution that integrates the childcare model of Chinese and Western childcare. According to the person in charge of Wei Nuo Nuo, Wei Nuo stressed that “medical and educational integration, tailor-made, from children, children, children, children, children, children, children, children, children, children, children, children, children, children, children, children, children, children, children, children, children, children, children High quality disease diagnosis, personalized treatment and health care services. It is reported that in order to strictly control the medical services of the pediatric pediatrics, and to build a medical system suitable for the Chinese people, the medical team of the children’s pediatrics are from the four major pediatric hospitals in the United States and senior doctors in the top three hospitals. Trying to take care of every step of the child’s growth from the three aspects of body, mind and wisdom. Autism is closely related to children’s mental health.

Love, let the lonely stars shine.

On the afternoon of December 17, Ms. Liu Wei, founder and CEO of Nobelo, and her staff and experts came to Shanghai Rainbow Rain Children’s Intelligence Training Center to express condolences to children with autism and conduct free clinics. At the same time, Weieruo also initiated donation activities in the company and in Shanghai, Hangzhou and Shenzhen clinics, and received active support from all employees of Weieruo and members of Weieruo. According to the relevant person in charge of Wei Nuo, the first wave of donated books has been collected more than 500 books. All these books will be donated to the Rainbow Rain Children’s Intelligence Training Center to enrich the lives of children with autism.

Moreover, Weieruo fully exerted its own advantages, set up a professional medical team, and started the whole year of children’s clinics. It provided many on-site clinic services for children with autism for the rainbow rain throughout the year. Our health is escorted.

Benefiting more and more, love is more powerful

It is the philosophy of caring for the growth of children. Under the call of Wei Nuo, Shanghai American International School, Shanghai British International Well-known international schools such as schools, many mother-infant brands such as the Maemu Health and Wellness Club, and the surrounding communities of the clinic have responded and actively participated in the event. All aspects and channels have been used to care for children with autism. Walk into the world of stars and children.

At present, this autism public welfare activity has lasted for one month, and it has received positive response and wide acclaim from all walks of life. Everyone’s joint commitment makes love spread more and more powerful!

Adhere to public welfare, only No matter how long the road is.

From the first clinic in 2014 to the 15 clinics in the country today, the children’s pediatrics are growing rapidly and growing, and they have received great support and help from all walks of life. As a highly responsible company, Wei Nuo Pediatrics is actively rewarding Chinese society in various ways and delivering correct and positive values ​​to society. This approach to the stars is an attempt by Weieruo Pediatrics in the field of public welfare, and the entire charity event will last for one year.

Weierno Pediatrics hopes to let more people understand the autistic group through this large-scale charity event, and appeals to everyone to pay attention to this group and use their own actions to drive more people to care for children with autism. In the cause of public welfare. At the same time, Weieruo Pediatrics will continue to explore in the field of public welfare, and contribute to the whole society for the cause of public welfare.



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Pvc pipe specifications? National standard for pvc pipe

1. pvc tube specifications, pvc tube price

pvc tube, used in life, is a kind of synthesis that is popular in the world, quite popular and widely used. material. Then do you know the pvc pipe specifications, pvc pipe prices? I will introduce it to you today, you can use it as a reference.

pvc pipe is a rigid polyvinyl chloride pipe, which is made of polyvinyl chloride resin and stabilizer, lubricant, etc., and is extruded by hot pressing. It is the first plastic pipe to be developed and applied. Upvc pipe has strong corrosion resistance, easy adhesion, low price and hard texture. However, due to the oozing of Upvc monomer and additives, it is only suitable for water supply systems with a delivery temperature not exceeding 45 °C.

The essence of pvc pipe is a vacuum plastic film, used for surface packaging of various panels, so it is also known as decorative film, adhesive film, used in building materials, packaging, medicine and many other industries. . Among them, the building materials industry accounts for the largest proportion, accounting for 60%, followed by the packaging industry, and there are several other small-scale applications.

pvc pipe is divided into pvc water supply pipe and drainage pipe for municipal water supply and drainage, industrial water supply and drainage, civil water supply and drainage, irrigation, vegetation watering.

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Pvc pipe specification:

< According to Xiaobian, the hard pvc pipe has a nominal outer diameter of 50CM, but the soft pvc pipe is generally 50mm.

Hard pvc pipe specification: GB/T13020-1991

Soft pvc pipe specifications: GB/T13527.1-1992

The hard pvc pipe has a nominal outer diameter of: 2.5, 3, 4, 5, 6, ….. 355, 400 , 450, 500, 560, 630, 710, 800, 900, 1000, etc., (in mm).

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Second, pvc pipe quality requirements national standard

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Standard No.: GB/T 8804.2-2003

Standard Name: Determination of Tensile Properties of Thermoplastic Pipes Part 2: Hard Polyvinyl Chloride (pvc- U), chlorinated polyvinyl chloride (pvc-C) and high impact polyvinyl chloride (pvc-HI) pipe

Standard status: current

implementation date: 2003-8 -1

Publication Department: National Quality Supervision and Inspection of the People’s Republic of China General Administration of Epidemiology

Description: This standard specifies the test method for tensile properties, especially tensile yield stress and elongation at break. This standard is applicable to pvc-U and pvc-C for various purposes. , pvc-HI pipe.

Standard code: GB/T 5836.1-2006

Standard name: hard polyvinyl chloride (pvc-U) pipe for building drainage

Standard Status: Current

Implementation Date: 2006-8-1

Entrusted Department: China National Standardization Administration Committee of the General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China

Description: This part of GB/T 5836 specifies the material and product classification of extruded polyvinyl chloride (pvcU) pipe (hereinafter referred to as pipe) with polyvinyl chloride (pvc) resin as the main raw material. Requirements, test methods, inspection rules and signs, transportation and storage. This section applies to pipes for drainage in buildings. It can also be used for industrial drainage pipes under the conditions of chemical resistance and heat resistance of materials.

The pipe specified in this section is compatible with the pipe fittings specified in GB/T 5836.2-2006 “Pvc-U pipe fittings for building drainage”

Standard code: GB /T 4219-1996

Standard Name: Chemically used rigid polyvinyl chloride (PVC-U) pipe

Standard status: Current

Implementation date: 1996- 1-2

Efficient Department: China National Light Industry Association

Standard No.: GB/T 20221-2006

Standard Name: No Pressure Buried Sewage, Drainage Hard polyvinyl chloride (pvc-U) pipe

Standard status: current

implementation date: 2006-10-1

promulgation department: the People’s Republic of China China National Standardization Administration Committee of the General Administration of Quality Supervision, Inspection and Quarantine

Description: This standard specifies the use of polyvinyl chloride resin as the main raw material, extrusion-free pressureless buried sewage, drainage with hard polychlorinated chlorine Ethylene (pvc-U) pipe materials, product classification, technical requirements, test methods, inspection rules, signs, transportation, storage. This standard is applicable to non-pressure buried sewage and drainage pipes with an outer diameter of (110-1000) mm and an adhesive connection with an outer diameter of (110-200) mm. It can also be used in industrial non-pressure buried sewage pipes under the conditions of chemical resistance and heat resistance of materials. This standard does not apply to the sewage and drainage pvc-U piping system buried in the building.

StandardNo.: GB/T 19471.2-2004

Standard name: Plastic piping system, rigid polyvinyl chloride (PVC-U) pipe elastic sealing ring socket joint negative pressure sealing test method

Standard Status: Current

Implementation Date: 2004-10-1

Publication Department: China National Standardization Administration Committee of the General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China

Description: This standard specifies a test method for determining the sealing performance of the socket joint. This standard is applicable to the rigid sealing ring joints of rigid PVC pipes conforming to GB/T10002.1, including single sockets, double sockets and pipe sockets of rigid PVC pipes.

Standard No.: GB/T 19471.1-2004

Standard name: Plastic pipe system, rigid polyvinyl chloride (pvc-U) pipe elastic sealing ring socket joint declination sealing test Method

Standard Status: Current

Implementation Date: 2004-10-1

Enacting Department: National Quality Supervision, Inspection and Quarantine Bureau of the People’s Republic of China China National Standardization Administration Committee

Description: This standard specifies a test method for determining the sealing performance of a socket joint. This standard is applicable to the elastic sealing ring socket of rigid PVC pipe, including single pipe socket, double socket and pipe socket. This standard is also applicable to the elastic sealing ring socket of ductile iron material used with pvc-U pressure pipe.

Standard No.: GB/T 18998.2-2003

Standard Name: Industrial Chlorinated Polyvinyl Chloride (PVC-C) Piping System Part 2: Tubes

Standard Status: Current

Implementation Date: 2003-10-1

Efficient Department: General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China

This part of GB/T 18998 specifies the materials, product classification, technical requirements, test methods, inspection rules and signs of industrial pipes which are extruded with chlorinated polyvinyl chloride (pvc-C) resin as the main raw material. Packaging, transportation and storage. This part, together with Parts 1 and 3, can be used to deliver suitable industrial solids, liquids and gases, etc. under pressure, depending on the chemical resistance of the material. This section applies to the petroleum, chemical, sewage treatment and water treatment industries.

Standard Name: Chlorinated Polyvinyl Chloride (Pvc-C) Piping System for Hot and Cold Water Part 2: Pipes

Standard Status: Current

Implementation Date: 2003-8-1

Publication Department: General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China

Description: GB/T18993.2-2003 specifies materials, product classification, Technical requirements, test methods, inspection rules and signs, packaging, transportation, storage. This section applies to industrial and civil hot and cold water piping systems.

Standard No.: GB/T 18477-2001

Standard Name: Hard Polyvinyl Chloride (pvc-U) Double Wall Corrugated Pipe for Buried Drainage

Standard status: current

implementation date: 2002-5-1

promulgation department: the General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China

Description: This standard Stipulates the product classification, materials, technical requirements, test methods, inspection rules and signs of hard polyvinyl chloride (PVC-U) double-wall corrugated pipes for underground drainage with polyvinyl chloride resin as the main raw material. Transportation, storage. This standard applies to municipal drainage, buried pressureless farmland drainage and external drainage pipes. It can also be used in industrial sewage pipes after considering the chemical resistance and temperature resistance of the materials.

Standard No.: GB/T 13664-2006

Standard Name: Hard Polyvinyl Chloride (Pvc-U) Pipe for Low Pressure Water Transfer

Standard Status: Current

Implementation Date: 2006-10-1

Publication Department: China National Standardization Administration Committee of the General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China

Content Introduction: This standard specifies the product classification, technical requirements, test methods and inspection rules, marking, packaging, transportation and storage of hard PVC pipes for low-pressure water-flooding with extruded polyvinyl chloride resin as the main raw material. . This standard is applicable to low-pressure water supply irrigation pipes with a nominal pressure of 0.4 MPa or less.

Standard name: Test method for methylene chloride impregnation of rigid polyvinyl chloride (pvc-U) pipe

Standard status: Current

Implementation date: 1993-3 -1

Publication Department: State Bureau of Technical Supervision

Description: This standard specifies the methylene chloride immersion test method for hard polyvinyl chloride (pvc-U) pipes. This standard serves as a quality control of the production process to characterize the degree of plasticity and uniformity of the pipe. This standard applies to hard polyvinyl chloride (pvc-U) pipes for various purposes.

Standard No.: GB/T 10002.1-2006

Standard Name: Hard Polyvinyl Chloride (pvc-U) Pipe for Water Supply

Standard Status: Current

Implementation Date: 2006-8-1

Publication Department: China National Standardization Administration Committee of the General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China

Description: GB/ This part of T 10002 stipulates the materials, product classification, technical requirements, test methods, inspection rules and signs of the water-supply water-soluble polyvinyl chloride pipe (hereinafter referred to as pipe) which are extruded and made of polyvinyl chloride resin as the main raw material. Packaging, transportation and storage. This section applies to buildings or buried areas.Shuichuan hard PVC pipe. Compatible with GB/T 10002.2?? 2003 “Give water Sichuan hard polyvinyl chloride (pvc-U) pipe”. The pipe specified in this section is suitable for conveying drinking water and general purpose water under pressure, and the water temperature does not exceed 45 °C.




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Analysis of the seven sins of laying the floor in summer decoration. See if you are stupid?

One sin: floor accumulation

The summer weather is dry and hot, which is the high season of fire. There are many tools and materials in the home improvement site. The wooden floor must be placed in a cool place. Do not pile up with other materials. Otherwise, it will easily cause the material to burn due to excessive temperature and cause fire.

Two sins: do not pay attention to the environmental protection of the floor

summer rainstorms are gone, home improvement is to pay attention to the moisture content of the floor, pay attention to the standard board moisture content does not exceed 12%. In addition, solid wood flooring may add formaldehyde during the production process. If the humidity in the air exceeds 45% and the temperature reaches 28 °C or above, the formaldehyde will be released in multiple times and a strong pungent odor will be generated.

Three sins: high temperature and rainy construction

laying the floor to avoid high temperatures, 5 ° C ~ 35 ° C is the best temperature for decoration, beyond this temperature, the floor is easy to lighten. Excessive temperature will also affect the state of work, resulting in unsatisfactory paving consequences. However, construction in rainy days will not work. Continuous rain will cause the humidity of the air to reach 70% or more. There may be problems such as arching and lifting after laying the floor.

Four sins: do not consider the warmth of the wall

The southern part of the relatively rare warm wall heating phenomenon, but basically every household in the north. Therefore, when laying the floor, avoid the floor heating pipe, and pay attention to the place where the wall is warm.

Five sins: too much floor clearance

When laying the floor, workers in order to save time, the floor is laid a lot of gaps, if the weather is dry, it will lead to floor shrinkage, The gap becomes larger and eventually causes the floor to loosen or deform.

six sins: direct sunlight on the floor

summer sun is hot, to avoid the floor exposed to the sun, so as not to damage the surface of the paint by strong ultraviolet rays, resulting in cracking and aging of the floor.

Seven sins: just step on the pavement

People can’t wait to try new things, and they can’t help but step on the newly laid floor, in fact In the 48 hours after laying the floor, avoid moving or placing heavy objects on the floor, so that the floor has enough time and space to bond together.

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Solid floor plan rendering

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Solid floor plan rendering

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Solid floor plan rendering

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Solid wood floor paving renderings

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Solid floor plan

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Solid floor laying effect map

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Solid floor laying effect Figure

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Solid floor plan

Summary: The floor is an important part of the home improvement, for a while Suddenly it is easy to produce the desired results or not there will be risks, so be sure to pay more attention when laying on the floor, to avoid mistakes of the situation, so as not to do useful work.




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Tips for cleaning the floor

The first waxing article. The number of floor waxing should not be frequent, and the floor should be properly waxed. Waxing can protect against moisture, damage, surface luminosity and easy cleaning, but if the number of waxing is too frequent, it will cause damage to the floor. Frequent waxing can cause waxy wax layers to superimpose, and there will be a layer of gray in the middle of the wax layer, which affects the waxing effect.

Now the average family is using a relatively affordable laminate flooring, the surface of the laminate floor is a layer of aluminum oxide, liquid such as moisture does not easily penetrate into the floor, so if the floor is waxed The wax layer can not penetrate into the inner layer of the floor, and can only be attached to the surface of the floor. When people walk, they will leave footprints. After a long time, the surface of the floor becomes like a ‘big face’, which affects the appearance of the floor and is difficult to wipe. Therefore, the laminate flooring should not be waxed.

When air drying, laminate flooring should not be cleaned and maintained with decontamination powder, and should not be polished with abrasive paper. It can be wiped with a wrung rag and then treated with a care solution. It is difficult to remove it with a special detergent.

Second cleaning article. Solid wood flooring should be wiped with a dry cotton mop in daily cleaning. In case of stubborn stains, wipe with a neutral cleaning solvent and then wipe with a cotton swab. Do not use organic acids such as acid, alkaline solvents or gasoline. Solvent scrubbing. And do not place strong acid and strong alkaline substances on the floor.

The cleaning and maintenance of laminate flooring is relatively simple, but it should not be taken lightly. When cleaning, apply a damp mop that does not drip, and properly increase the surface humidity, which can effectively solve the gap and cracking of the floor. If it is greasy or smudged, wipe it with a cloth dampened with detergent.

Third to prevent small particles from scratching the floor. The small gravel stays on the floor surface for a long time, and after walking around, the traces of sand and gravel appear on the floor surface. In addition to gravel, dust, hard-soled shoes, metal sharps, and glass tiles are the nemesis of the floor’s skin. In order to reduce the wear of the particles, it is especially important to keep the floor clean. Pay attention to clean the floor after opening the window. If dust or gravel is found, it should be vacuumed and cleaned immediately. In addition, the ash on the floor should not be treated with a damp rag and a mop. The ash that is wrapped between them is likely to cause scratches on the surface of the paint film. Also, be careful not to let the floor touch the open flame or place it directly on the floor. Power electric heaters cannot directly place hot objects such as kettles and stoves. Home improvement network




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Rococo X New Wenchuang Business School Deeply discuss the advanced path of Chinese IP

The so-called “new cultural creation” refers to a cultural production mode with IP construction as the core in the new era, with the aim of creating more Chinese cultural symbols with wide influence. For example, the Palace Museum, which has been trying to be younger, has hatched the product line of the National Palace Museum, such as the Forbidden City Taobao and the Forbidden City cat, and turned the National Palace Museum’s famous painting “Qianli Jiangshan Picture” into a Chinese style. Songs, through cross-border cooperation and other forms, break the boundaries between traditional culture and trends, and let more young people fall in love with the Forbidden City. As the leader of integrated innovation design, LKK Rococo Innovation Design Group has never stopped exploring the field of cultural and creative derivatives design.

On December 17th, LKK Rococo Innovation Design Group, Luoke Shared Design Platform and Xinwenchuang Business School jointly launched “New Wenchuang Business School · IP Gallery Development and Derivatives Creativity The designer training class was held in Shenzhen. Chen Xiping, General Manager of LKK Rococo Innovation Design Group (Shenzhen), and Zeng Yijing, General Manager of LKK Rococo Innovation Design Group’s New Consumer Division, have the theme of “IP and Derivative Creative Design Strategy”, from product design and supply chain direction and brand strategy. The direction is to teach the relevant industry entrepreneurs present.

“IP and Derivatives Creative Design Strategy” Workshop

Chen Qiping, general manager of LKK Rococo Innovation Design Group (Shenzhen), believes that the key to branding lies in “branding”. For example, the new Rocco brand new consumption team’s innovative design for Haidilao’s self-cooking hot pot products: with user experience as the core, exerting force in the three directions of sense, behavior and emotion, “sensory for vision, touch, beauty;” The behavior is convenient and interesting; “Emotions are aimed at values ​​attitudes or pleasures, and in a short time, they have created a distinctive brand tonality of Haidilao boiled hot pot.

Chen Xiping, General Manager of LKK Rococo Innovation Design Group (Shenzhen) /p>

And in the design of Wenchuang derivatives, LKK Luo Ke can be mentioned in the previous article, “The Forbidden City cat is a classic case, supplemented by “Journey to the West”, film and television entertainment derivatives, Dunhuang tourism Wenchuang brand Create a variety of cases, showing the entire process from branding, product innovation design to product landing, greatly extending the value of IP. It is worth mentioning that the LKK Rococo design team recently helped the morning light stationery to create the “Shengshi New Beauty” gift box, focusing on the culture of the national quintessence, adhering to the brand concept of “nothing classics and new ideas”, which is very representative in Beijing opera. And the visual impact of the “big and white ugly image of the four characters, and the integration of modern elements, to create a very innovative and innovative products. Using design to empower Chinese traditional culture, and innovating the beauty of traditional culture, it provides a new idea for the design of Wenchuang products.

Morning Light<;Sheng Shi Xin Yan Series Gift Box

< Under the new consumption trend, what exactly is the real IP, and how to choose and shape the IP? Zeng Yijing, general manager of the new consumer business unit of LKK Rococo Innovation Design Group, believes that “in the current consumer industry upgrade, more and more Consumers are not only pursuing the function of products, but also pursuing an emotional sustenance. Consumers in the era of new consumption are pursuing cultural values ​​and cultural identity through IP consumption. Based on this, IP shaping and carrier selection can be made in terms of IP person setting, product selection, distribution channel and time. In addition, a very creative Workshop was held at the lecture site, using the “Birthday Grouping” to highlight the differences in the characteristics of different constellations, and to brainstorm and create sharing on the design of their own schedules.

Conducting the site “To create a shared Workshop”

It is understood that one of the initiators of this course is “Innovative Business School (Manufacturing)”, which is the first online education platform in China that is perpendicular to the cultural and creative industry. The college focuses on overseas docking, industry training, and cultural and creative industry circles in related industries such as cultural creativity, IP and brand licensing. “Let everyone be able to do a good job in the creative business! It is also one of the reasons why the new Wenchuang Business School found LKK Rococo cooperation.

LKK Rococo expects to use 14 years of enterprise product innovation experience to “design a beautiful world” mission, using 1 million + global creators, 30,000 + designers, 5000 + supply chain, senior Strategic experts, design masters and other built-in Luoxiang user strategy platform, Luoke shared design platform, Luoxin integrated innovation platform, Luosmith R & D supply chain platform four systems, through “design innovation and”; R & D supply chain dual engine driver To create three major links: online and offline innovative design, product-oriented supply chain management services and innovative marketing, and provide one-stop full-process hosting services for creating good products. Collaborative enterprises can better solve the problems of product design landing and brand strategy in the new situation, and further promote “New Articles”Create an industry upgrade and help the beautiful China.



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Six strokes of maintenance to make the floor longer?

1. Keep the floor dry and clean

Do not mop the mop with water or scrub with alkaline water or soapy water to avoid damaging the brightness of the paint and damaging the paint film. In case of ash or dirt, use a dry mop or wipe with a wrung wet mop. Apply wax once a month (or two months) (clean the water vapor and stains before waxing).

2, to prevent leakage on the ground

If the heating or other water leakage on the ground, it must be wiped clean in time, can not be directly exposed to the sun or electric oven to avoid too fast drying, cracking the floor .

3, do not put hot water pots and other things on the floor

lacquered floor can not live for a long time, should not be covered with plastic cloth or newspaper, a long time film It will be sticky and tarnished. At the same time, avoid hot pots, hot rice pots, etc. placed directly on the floor surface, using wooden boards or grass mats to avoid scalding the paint film.

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Zhongxin Bio-Environmental Heating Equipment and Accessories

Shandong Zhongxin Machinery Co., Ltd. is located in Dongpu Industrial Park, Zhangqiu District, Jinan City, which is known as the hometown of the most beautiful Shandong blacksmiths. It is a company based on the national call for environmental protection slogans and follow-up enterprises. The company has excellent R&D/manufacturers for the manufacture of pelletizers and ancillary equipment, and is a leading manufacturer of biomass molding equipment.

Since its establishment in 2007, the company has been a benchmark in the environmentally friendly energy and biomass industry, carefully researching and developing fine products. Create a high-end national brand. Through nearly 7 years of continuous innovation, the company’s service sector has expanded from early biomass molding equipment to biomass pellet fuel equipment and the final biomass energy industry integration, covering the entire environmentally friendly energy biomass energy industry chain.

Zhongxin’s products are known for their high efficiency, low consumption, intelligence and distributed specialization. With the four characteristics of “stable and reliable, elegant style, intelligent control, and continuous high output”, the company has won five-star praise from customers! The company has opened hundreds of end-users in China, and the total number of construction projects has reached thousands (annual capacity). Biomass pellet fuel equipment production lines have successively established offices in Shandong, Shaanxi, Shanxi, and other regions.

Believing in the power of quality and providing excellent after-sales service has always been the corporate principle of Shandong Zhongxin . An entity company can be recognized and praised by its customers, relying on its sincerity and its professionalism. The renewable industry has finally been put into production, and the Zhongxin team has been escorting the whole process. From the analysis of raw materials in the early stage, market distribution, drafting of drawings, to plant planning, on-site construction, after-sales service, etc., all of them show the professional, mature, sincere and reliable quality and spirit of Zhongxin equipment. >

We will use our professionalism, our quality spirit, and strive to be the leader of PM2.5 governance, environmental purification The leader of new technologies, the revolutionary of renewable resources, the terminator of agricultural waste and forestry waste

Address: Industrial Park, Zhangqiu District, Jinan City, Shandong Province

Tel: 13864133118

Contact: Gao Manager

WeChat QR Code:



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The market continues to be depressed: can e-commerce really become the “savior” of the flooring industry?

With the continuous development of the Internet industry, e-commerce has also developed rapidly in this information age, and has spread rapidly to all walks of life. As an early development industry in the home building materials industry, the flooring industry naturally catches up with the penetration of this emerging development model. In the flooring market where the homogenization phenomenon was particularly serious, enterprises have given high expectations to the e-commerce model, which was once considered to be a favorable weapon to alleviate the homogenization of ills. However, is this really true?

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The business model has sprung up everywhere and is highly concerned by flooring companies

With the advancement of the Internet era, e-commerce has achieved extremely high-speed development in recent years. This year’s double eleven days cat market of 57.1 billion The turnover has once again made people see the great power of e-commerce, and Lin’s wood industry as an outstanding representative of the home building materials industry has achieved brilliant achievements during the period, and more and more home building materials enterprises have begun to involve e-commerce. Nowadays, e-commerce has gradually developed in the flooring industry which has developed for nearly 30 years, and has become a powerful new model in the new era.

The booming e-commerce boom in the flooring industry Not only become a new bright spot in the new era industry, but also Degree is considered as the ‘savior’ to alleviate the situation of the homogenization of the business model of the flooring industry. Of course, the e-commerce model of the flooring industry, although there is huge development potential, but it is not without any problems, a series of problems will be The development has gradually emerged. While the floor companies are seeing their benefits, they also need to see their limitations.

E-commerce model limitations, or cause consumers to buy concerns

As a new development model, e-commerce conforms to the development of the Internet era and ushers in the greatest development opportunities. It has gradually become a consumer in the market after the 1980s and 1990s. The main body, and its favorite online shopping, has also helped the e-commerce model. Although e-commerce has many advantages for flooring companies, the main players in the flooring market have consumers in addition to enterprises, and want to tap the potential of e-commerce. Maximize the play, but also need to pay attention to the development factors of both sides.

The sub-business model saves the store operating costs, labor costs, showcases compared to the traditional model. There are advantages in terms of rent, etc. However, the e-commerce model has many problems for consumers. It is not as good as the quality, and it is difficult to buy and not to buy. If you don’t see the product, you will not be assured. To a large extent, it restricts the development of e-commerce on furniture enterprises.

Therefore, in the persistently low floor market, companies want to smoothly carry out the e-commerce road. If we continue, we must completely eliminate the doubts of consumers in the process of online shopping. Whether e-commerce can become the ‘savior’ in the industry’s adversity, floor companies need to grasp the essential problems before they can achieve the desired development effect.

Release date: 2014/12/16 16:59:35


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