Not long ago, according to the latest news from foreign media, Sharp has now re-registered trademarks for high-end TV sets in the United States in order to develop the US market as soon as possible.
A few years ago, Sharp’s operations were in trouble and then withdrew from the TV market in Europe and North America. In North America, Sharp licensed the trademark to China’s Hisense Group until 2020.
However, with the acquisition of Sharp by Foxconn Group, Sharp’s operation situation has greatly improved, and Guo Taiming is also very optimistic about Sharp TV business, ready to “do a big job.” Sharp had contacted Hisense Group and hoped that the other party could return the trademark between the expiration of the contract, but Hisense Group refused and believed that it should act according to the contract.
Surprisingly, Sharp subsequently slammed Hisense Group in a US court, arguing that the quality of his TV set was not up to standard, damaging the image of Sharp’s trademark and claiming $100 million. However, later, Sharp canceled the lawsuit.
According to the Nikkei News, Sharp has re-applied a trademark for high-end TV sets in the United States, and it is estimated that sales will begin in April next year.
It is reported that Foxconn and Sharp are also preparing to manufacture large-size LCD panels in the United States and set up a TV assembly plant. The final details of the project have not yet been finalized. The size of the TV is relatively large, so Sharp hopes to set up a factory in the United States to supply the North American market up close.
Guo Taiming believes that there is still huge room for growth in the large-screen TV market of more than 60 inches worldwide. Under his plan, Sharp’s TV sales in FY 2018 will reach 10 million units, double the number in FY2016. In the important Chinese market, Sharp TV has launched a large-scale price cut, and it is reported that sales have increased significantly.
It is reported that Sharp TVs sold in the US will be positioned in the high-end market, with 8K resolution, the screen will be 60 inches or even larger.
In fiscal 2008, Sharp sold a total of 2.8 million TV sets in the Americas. Due to a loss in the TV business, Sharp management decided to shrink from the global market.
According to reports, in the European market, Sharp has regained the trademark rights of TV sets by acquiring companies.
After being acquired by Foxconn, Sharp’s business was fully revived and the company got rid of losses. At the end of last year, Sharp, Foxconn and the Guangzhou Municipal Government began to build a liquid crystal panel factory in Guangzhou with an investment of 9 billion US dollars.
It is reported that the two LCD panel factories in the United States and a TV factory will have a total investment of more than 10 billion US dollars, which will provide 10,000 jobs for the United States, including large-size LCD panel factory. It is very likely to land in Wisconsin.
According to the Nikkei News, Foxconn is also planning to build a LCD panel factory or TV factory in India, a populous country, and sell Sharp TVs to Indian families.
However, Sharp is recognized as the father of LCD, with world-class technology in the field of LCD panels, and Sharp is also a high-end brand in the TV market. However, the Foxconn Group decided to turn Sharp into a more intimate, higher-market brand. By integrating Foxconn’s strong manufacturing capabilities, the future cost of Sharp TV will also decline, and price competitiveness will also increase.
[Source: Tencent Technology]
Relevant recommended products
Ring Lock Scaffold Formwork For Industrial and Civil Buildings
Manufacturer provides straightly high quality glass fiber screens stealth screens
Plastic Biaxial Geogrid/Fiberglass Geogrid Construction
Fiber Silica Cloth 260 grams perm2
Glass Three Sides Bending And Tempering Furnace ST-BMR-C