Floor accessories hidden environmental crisis

When people choose wooden flooring at home, the quality problems of the floor, wear resistance, formaldehyde emission, color style, etc. are often the focus of attention, but for skirting boards, floor glue Environmental issues such as floor mats and other accessories are not taken seriously. As everyone knows: the choice of accessories and accessories for wooden flooring is not good, and it may become an environmental killer.

Environmental Killer 1: Floor Adhesive

It is generally believed that only the wooden floor itself will release formaldehyde, but in the actual installation process, a large amount of floor glue will be used. The role is to form a film at the joint of the floorboard, effectively locking the free formaldehyde in the floor. Whether the floor glue itself is environmentally friendly has become the main measure of the choice of floor glue. High-quality floor glue is expensive, and many small workshop-style businesses often use cheap ordinary glue, even cheaper inferior glue, and enter the consumer family under the guise of ‘brand-specific’ and ‘all-inclusive price’. Come to environmental protection.

Environmental Killer II: Skirting Board

In addition, the skirting board is also one of the hidden environmental protection ‘killers’. Because most wooden skirting boards are also glued, veneered or painted with formaldehyde-based adhesives during the production process. Moreover, the surface of the skirting board cannot be as dense as the surface of the floor. During normal use, the free formaldehyde in the substrate is easily released unscrupulously, causing pollution to the indoor air environment.

Environmental Killer III: Floor Mat

Strengthening

Quality problems when people choose wooden flooring at home , wear resistance, formaldehyde emission, color styles, etc., often become the focus of attention, but do not pay much attention to the environmental protection issues of skirting boards, floor glue, floor mats and other accessories. As everyone knows: the choice of accessories and accessories for wooden flooring is not good, and it may become an environmental killer.

Environmental Killer 1: Floor Adhesive

It is generally believed that only the wooden floor itself will release formaldehyde, but in the actual installation process, a large amount of floor glue will be used. The role is to form a film at the joint of the floorboard, effectively locking the free formaldehyde in the floor. Whether the floor glue itself is environmentally friendly has become the main measure of the choice of floor glue. High-quality floor glue is expensive, and many small workshop-style businesses often use cheap ordinary glue, even cheaper inferior glue, and enter the consumer family under the guise of ‘brand-specific’ and ‘all-inclusive price’. Come to environmental protection.

Environmental Killer II: Skirting Board

In addition, the skirting board is also one of the hidden environmental protection ‘killers’. Because most wooden skirting boards are also glued, veneered or painted with formaldehyde-based adhesives during the production process. Moreover, the surface of the skirting board cannot be as dense as the surface of the floor. During normal use, the free formaldehyde in the substrate is easily released unscrupulously, causing pollution to the indoor air environment.

Environmental Killer III: Floor Mats

During the installation process, laminate flooring will be laid between the floor and the floor. In this small and forgotten space, it is easy to breed all kinds of bacteria, which often become the cornerstone of family environmental protection. Therefore, the use of floor mats with anti-corrosion function is an important part of ensuring comprehensive environmental protection of the floor.

Friendly Tips: ‘Ingredients and accessories for laminate flooring, floorboards, floor mats, etc., which have been reinforced by the method of tying with the floor, have become the idioms of some floor traders. This has also become a potential environmental hazard for the families of the people. Consumers should not only pay attention to the quality of wooden flooring when purchasing, but also neglect the quality and environmental protection of these accessories. For these flooring ‘supporting angles’, we must also select products that meet the national environmental protection standards. ‘

Wood flooring will be laid between the floor and the floor during the installation process. In this small and forgotten space, it is easy to breed all kinds of bacteria, which often become the cornerstone of family environmental protection. Therefore, the use of floor mats with anti-corrosion function is an important part of ensuring comprehensive environmental protection of the floor.

Friendly Tips: ‘Ingredients and accessories for laminate flooring, floorboards, floor mats, etc., which have been reinforced by the method of tying with the floor, have become the idioms of some floor traders. This has also become a potential environmental hazard for the families of the people. Consumers should not only pay attention to the quality of wooden flooring when purchasing, but also neglect the quality and environmental protection of these accessories. For these flooring ‘supporting angles’, we must also select products that meet the national environmental protection standards. ‘

Release date: 2012/4/12 9:41:31


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Technological innovation and branding are key to the flooring market

After long-term enjoyment of low labor costs, strong international market demand, and considerable profit and development space at the expense of the environment, with the tightening of the world economy, the Chinese flooring industry is not ready, China’s manufacturing industry has ushered in an era of overcapacity, fierce competition, high investment, low growth, and low profits. There are many reasons for this problem. But in general, insufficient demand and overcapacity are the biggest problems in the Chinese flooring market.

Overcapacity is always closely related to product homogenization. There are two main reasons for product homogenization: first, lack of innovation in technology, and second, weak brand building. The first point is related to the core interests of the product, and the second point is related to the product extension benefits. The first point is the weakness of Chinese companies. Not only is the flooring industry lacking technological innovation, but almost all of China’s industrial innovation is insufficient. Its essence is a matter of national education and innovation environment. The second point is the soft underbelly of the flooring industry. It is generally believed that the customer base of the flooring industry is scattered and generally represented by rational purchase and group decision-making. Therefore, entrepreneurs in the industry believe in physical value and neglect intangible value, especially the perceptual value represented by the brand. For a long time, relying too much on sales promotion in marketing, brand awareness is weak, and the brand management department is marginalized and vacuumed.

When China’s flooring industry relies on external input technology and brand, and the external market demand is strong, the products of Chinese flooring companies will continue to be sold overseas, creating the illusion of unprecedented prosperity in the market. But once the international market has seen a downturn, especially the continued weakness and shrinking demand in the past two years, this contradiction has immediately manifested itself, becoming extremely sharp, and its final appearance is excess capacity. Overcapacity is a relative concept. Just as the capitalist economic crisis we all know in the middle school era is a crisis of relative surplus production, it is a crisis caused by the unrestricted product surplus of socialized large-scale production compared with the declining purchasing power of the working people.

Enterprises to solve this relatively surplus capacity, you can start from two aspects, one-handed research and development innovation, one-handed brand building. Technological innovation and branding are all means to create product differentiation, and differentiated products will not only generate new market competitiveness, but also stimulate new market demand. Technological innovation is the most revolutionary factor in breaking the old balance of the market and reconstructing a new balance in the market; the brand is a sharp tool that allows you to smoothly introduce new markets, stabilize market position, and avoid price wars. Although the iphone is also cutting prices with the appearance of newer and more powerful mobile phones, the price and rate of price reductions are much slower and much less. Compared with the high investment and high risk in R&D innovation, brand building will become the choice of most floor industry entrepreneurs. Most enterprises in China are inherently inadequate in research and development, lacking the spirit of innovation and risk-taking, lacking long-term persistence and investment, and worrying about the lack of legal protection of the innovation environment. This is an important reason why so many manufacturing companies prefer to invest their money in real estate rather than invest in research and development. In this case, brand building has become a favorable choice for entrepreneurs.

So in the brand building, how to build a brand and achieve brand breakout? There are three aspects that need to be emphasized here.

First of all, we must recognize the necessity and long-term nature of brand building. Be prepared mentally, organizationally, and financially. Any short-term, speculative ideas and practices are wrong. Brand building itself is a long-term process, even for the brand building of consumer goods, let alone the construction of industrial brands.

Second, companies must adopt a systematic and innovative brand building ideas. At present, the theory of floor brand marketing has not yet formed, and in practice it is also influenced by the sales-oriented methodology. Some marketing companies confuse sales with brands, and do branding with sales ideas. Although flooring brands have their own characteristics, they ultimately belong to the whole category of brands and need to learn from the theory and practice of brand building in other industries.

Finally, the rapid development and popularization of the network has given enterprises an unprecedented opportunity to build their brand. How to use the communication advantages of the network to quickly enhance brand awareness and make the latecomers live, we must focus on thinking. problem.

Release date: 2012/1/30 13:15:37


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Difficulties inside and outside the floor market need to strengthen the control of channel terminals

Faced with the situation inside and outside the floor market, the majority of floor dealers continue to explore business models and come out with a path suitable for their own development: from single-brand operation to multi-brand operation, to self-built brands. Regarding these models, the industry has different opinions. For floor distributors, regardless of the mode, if they can avoid risks, tide over difficulties, and generate profits, they are worthy of adoption and learning.

Multi-brand operation ‘plus yards’

Multi-brand operation is one of the ways for agents to avoid risks. If the agent holds multiple brands in hand, it can not only fully mobilize the resources of each brand, but also minimize the risks caused by out-of-stocks. It can also effectively combine the best-selling products of various brands and scientifically match products to meet different customers. Demand, strengthen the competitiveness of terminal sales. Even if the cooperation with a certain brand is terminated, there are other brands that can be operated by the dealers, which have little impact on the overall situation.

At the same time, multi-brand strategy is an important bargaining chip for dealers and manufacturers to negotiate for more benefits.

Strengthening the control of channel terminals

For distributors, the biggest capital is not the amount of cash currently owned, but the channel network relationship that can generate cash flow continuously. However, the sales network is not omnipotent. Once the relationship changes, the collection period will be difficult to grasp. Therefore, the best way for dealers is to have the control of the channel terminal, that is, to open the store.

In addition, dealers self-built terminals are not only contending with manufacturers and existing channels, but also the retail profit margin of channel terminals. Self-built channels are a strategy for dealers to break through the profit bottleneck. From a business profit model, it is a strategic choice because the source of dealer profit has changed.

Self-built terminals are ‘double-edged swords’

Everything has two sides, and self-built terminals are no exception. Its advantages are: first, the rapid establishment of the supply and marketing business chain, shortening the time to market; second, without the receipt period and the entrance fee, the channel operating costs and terminal promotion costs are greatly reduced; third, independent brand products The profit margin increases; fourth, it can not only obtain other channels, but also enjoy the preferential treatment of the manufacturers; fifth, the negotiation conditions with the manufacturers are enhanced; sixth, it is easier to obtain a fixed target consumer group; seventh, the dealers Fixed assets and brand assets increased.

The disadvantages are: First, if there is no scale advantage and capital base, dealers will not only be subject to the operating costs of renovation, store rental, etc., but will also be subject to the products of upstream suppliers, because manufacturers and suppliers will not be casual. Give the product a dealer who doesn’t know or has the strength, and may even “run the store closed” at any time. Secondly, in the face of the new business environment, the scope and depth of dealer management increase; again, a number of procurement links have been added; Finally, channel terminals also need a series of marketing plans such as marketing positioning.

Release date: 2012/2/23 15:12:27


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I can also grow vegetables at home, and Haier invents a lot of intelligent vegetable growing artifacts!

The advancement of technology is changing people’s lives at an unprecedented speed, especially the continuous maturity of mobile Internet technology, accelerating the pace of moving towards intelligent students. Starting with smart phones, “smart tentacles” have extended to all corners of society, and all walks of life have been involved in the wave of intelligence. Overnight, smart routers, smart light bulbs, smart bracelets, a series of smart products have sprung up, even seemingly irrelevant to the Internet The vegetables are all intelligent.

The reporter learned that in addition to functional considerations, one of the many R&D concepts of food is to increase the interaction between parents and children and to fill the gap between children and nature. The emergence of a large number of dishes breaks the boundary between the city and nature, allowing children to get in touch with nature at home, feeling the mystery of life growth and the sense of accomplishment of harvesting vegetables in an area of ​​less than 1 square meter. In addition, a lot of dishes advocate the interaction between parents and children, children with their parents accompanied by their own hands to grow vegetables, in the interaction can bring the distance between children and parents.


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Five measures to deal with the international trade friction of Chinese flooring

1. Technical Barriers–Intellectual Property

On July 1, 2005, Unilin Beheer UnilinFlooring, a subsidiary of Unilin International Group, which is headquartered in Europe, and Irish Industrial Company filed a lawsuit against the US International Trade Commission (ITC) to violate Article 337 of the US Tariff Act of 1930 stipulates that the production and sales companies of 30 domestic and foreign companies (including 18 Chinese companies) use lock patent technology, requiring ITC US International Trade Commission to immediately launch relevant Patent 337 investigation.

The case company responded after three years of long and expensive expenses. On January 10, 2007, the US International Trade Commission overturned all preliminary results and finally ruled that 38 global respondents were sold in the United States. The patent infringement of the floor was established, including 18 flooring companies in China (except Yan Jialong), which ended in failure. At the same time, ITC also issued a general exclusion order, the US Customs will then limit the import of relevant production according to the requirements of the order, the final decision will be issued, Chinese flooring companies will no longer be able to export any lock floor to the United States, for the United States and The stocked products will be paid a deposit according to the ITC’s prohibition order. If they are sold in the US market, they must pay the patent fee to Unilin, which will cause the Chinese flooring companies to pay an expensive US dollar patent fee each year.

2, trade barriers

Anti-infringement

National excuses China’s non-market economy system to contain China’s flooring into the country to achieve protection of domestic industries, since China entered the WTO has been a number of anti-infringement.

(1) On July 30, 2008, the Turkish Foreign Trade Agency issued the announcement No. 26952-2008/24 to make an anti-infringement final ruling on composite wood flooring originating in China. The announcement pointed out that the products imported from China constitute dumping and As a result, there is a causal relationship between Turkish domestic industry damage and dumping and loss. Turkey’s foreign trade decided to impose anti-dumping duties on the above products from the date of the announcement. The anti-infringement tax rate of responding companies is $1.60 per square meter, and the anti-infringement tax rate of other Chinese companies is $2.4 per square meter.

(2) On May 28, 2009, the Canadian Border Services Agency issued a notice to make a counter-subsidy ruling on the composite flooring originating in China.

(3) October 21, 2010 American Hardwood Flooring Merchants Union to the US Department of Commerce And the US International Trade Commission filed an application, accusing China’s 169 multi-layer parquet companies causing industrial damage to the US flooring industry, and proposed a dumping margin of 242.2% to initiate a ‘counter-subsidy, anti-infringement investigation’ on China’s solid wood composite flooring products. . Regardless of whether it was included in the list of 169 companies, as long as the company exported multi-layer parquet from the United States from April 1 to September 30, 2010, it was classified as a dumping target.

On December 31, 2010, the US International Trade Commission announced that the preliminary result of the ‘industrial loss’ of the multi-layer solid wood composite floor double-anti-counter case for China’s ‘beauty’ was decided to be a Chinese multi-layer solid wood composite flooring for the United States. The industry caused losses.

On May 20, 2011, the US Department of Commerce announced the preliminary results of the ‘anti-dumping case’ preliminary ruling:

Three compulsory enterprise sample survey

Zhejiang Yuhua Wood Co., Ltd. 0% tax rate

Zhejiang Liangyou Wood Industry Co., Ltd. 0% tax rate

Sanlin Group 10.88% tax rate

Other responding to 74 companies is 10.88%

Unreported enterprise penalty rate is 82.65%

Announcement After the preliminary review results were revised on June 27, 2011

On October 12, 2011, the US Department of Commerce announced the final ruling on the multi-layer solid wood flooring produced in China:

The Ministry of Commerce has determined that Chinese manufacturers/exporters have sold solid wood flooring in the United States from 0 to 58.46%. The Ministry of Commerce also determined that Chinese manufacturers had accepted countervailing duties between 0.33 (minimum) and 26.73%.

In the investigation of anti-dumping duties, Zhejiang Yuhua Timber Company dumped a tax of 0. Zhejiang Liangyou dumping tax is 3.98%.

Sanlin Group’s dumping tax is 2.63%. (The above three are all major exporters and one of the 30 double-committed enterprises of our association)

74 Chinese manufacturers are suitable for 3.31% of the individual tax rate. All other Chinese manufacturers (multi-layer solid wood flooring) received a nationwide 58.84% dumping tax. (74 companies are members of our association, and their brands include Kangda, Longsen, Fudeli, Dazhuang, Jinqiao, Yihua, Fuma, Xinsihe, Simba, Beyak, Anxin, etc.) The other Chinese manufacturers (solid wood composite flooring) listed above are subject to a 58.84% dumping tax.

In addition, the Ministry of Commerce has confirmed the unfavorable factual data of 124 companies (26.73%), because there is no requirement. Respond.

Countervailing

From 2004 to 2007, Canada conducted a countervailing investigation on laminate flooring from China for three consecutive years in accordance with its Import Measures Act.

On October 21, 2010, the American Hardwood Flooring Association applied to the US Department of Commerce and the US International Trade Commission to accuse us of anti-dumping of multi-layer parquet and also accused of countervailing. The US Department of Commerce announced the anti-subsidy preliminary notice on March 23, 2011.

Final ruling on October 12, 2011:

Three compulsory spot checks companies

Zhejiang Yuhua Wood Co., Ltd. has a countervailing duty rate of 0%

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Zhejiang Liangyou Wood Industry Co., Ltd. has a countervailing duty rate of 0.33%

Shanghai Weijia and affiliated Tonghua Wood and (Shishou) Weijia Plantation 1.5% countervailing duty rate is 0% Participate in the counter-complementThere were 67 other Chinese companies that posted survey responses; the countervailing duty rate was 2.25%. There were 124 other Chinese companies that did not participate in the countervailing investigation questionnaire, and the countervailing duty rate was 26.73% (by price).

Second, actively respond to the reflection of international trade frictions

1, recognize the situation to prepare, deal with trade friction is China’s long-term strategic mission.

Through the reflection of the financial crisis, Europe and the United States are actively taking measures to reverse the economic efforts to protect domestic enterprises, especially the US Obama proposed to reshape the US manufacturing industry, to make the United States the world’s largest exporter Therefore, in order to protect domestic enterprises, the developed countries in the West will jointly suppress the rise of China, and the use of trade imbalance will increase the export restrictions on China (the flooring industry is no exception). According to incomplete statistics, by 2010, China’s export of forest products and 29 cases of dumping are excuses for China’s non-market economy as a premise that it is difficult to protect local products.

2. China continues to unite and exalt freely The banner of trade is clearly opposed to trade protectionism.

3, in the face of international trade friction should actively respond to the tenacious resistance to fight, be good at struggle, the struggle to be reasonable, beneficial, and festival.

4, from the trade friction, the most fundamental response measures are to adjust the industrial structure as soon as possible, enterprises should develop in the direction of deep processing, high value-added, high-grade, and brand-name.

5, in the export to mobilize the enthusiasm of importers and users to do a good job in international market research, improve early warning capabilities.

Release date: 2011/11/9 11:22:55


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After installing the wooden floor in your home, you must carefully check the details to determine the quality of life!

Consumers report that it is not the smell of a good floor, there is always something wrong with it. The main reason is that there are always some places that are easily overlooked when the floor is installed. In the inspection, some small details are not checked, so the impact on the quality of life after the stay is.

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1. There is no gap in the door junction.

In some cases, the installation method provided by the factory is not detailed enough, and the relevant content and requirements are lacking. Some users do not agree to reserve the gap, and think that the gap is not beautiful; Some installation personnel did not introduce it in place or were afraid of trouble. This situation is very likely to cause floor arching and cracking.

At the junction of the door sill, a gap can be reserved and covered with a plastic cuff, and the door can be reserved. Gap or open the expansion slot at the door.

2, there is no gap in the closet of the closet

Some users think that the gap in the closet of the closet is not beautiful, and some are the installation of the floor. The staff did not mean that there would be problems in the future. Therefore, it often appeared in the closet, TV cabinet, shoe rack and platform, etc., leaving no seams, which caused the arching and cracking of the floor. In serious cases, the closet, TV cabinet, etc. Deformation.

The part of the seam must be left to ensure the free expansion and contraction of the floor.

3. The blocks at the reserved seams, the small wooden plugs on the wall, etc. are not removed.

These are all details. Take the small cork as an example. The small cork is used for positioning when installing the first floor. For the function, after the floor is installed, the cork should be removed before installing the foot line. If the wooden plug is not removed, the expansion of the floor is restricted, resulting in the occurrence of floor bulging and tile deformation.

4 Ignore the handling of the baseboard, the nails are not filled.

The baseboard is easy to be ignored, but if it is not handled well, it will affect the overall effect of the decoration. I have seen some houses, design and construction. I can’t see the problem, but I feel awkward. It is only after the expert pointed out that the inferior baseboard that has been twisted, uneven, and not scratched has affected the effect of the decoration.

The baseboard is blocked. An unsightly gap between the board and the wall. In order to achieve a coordinated decorative effect, the baseboard can be selected according to the color of the door cover or the color of the floor.




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The United States raises the standard of formaldehyde

Not long ago, the United States “Standard Wood Products Formaldehyde Act” was officially implemented, which stipulated that the formaldehyde release limit of wood products such as particleboard, medium density fiberboard, and hardwood plywood supplied, sold or manufactured throughout the United States has been greatly improved. Taking particleboard as an example, the formaldehyde emission should not exceed 0.09mg/kg, which is 1000 times higher than the national standard.

The implementation of this “Bill” poses a huge challenge to China’s export of American wood products, and also has a relatively significant impact on the export of wood products in Yantai City. The author got news from the Yantai Entry-Exit Inspection and Quarantine Bureau. So far, the city has exported a total of 3004 batches of wood products, with a value of 63.65 million US dollars, which is 11.39% and 15% lower than the same period.

Wood products are mainly exported to Southeast Asia and Europe and the United States

In recent years, the proportion of Yantai’s exports of wood products to the European and American markets has gradually increased, accounting for one-third of the city’s total exports, but this year. The export situation is not optimistic. ‘This aspect is affected by the economic downturn in some European and American countries. On the other hand, it is also affected by the US Standard Commodity Standards for Composite Wood Products. The person in charge of the supervision of the timber supervision department of the Yantai Entry-Exit Inspection and Quarantine Bureau said that Southeast Asia and Europe and the United States are currently the main areas for the export of Yantai wood products, with a total volume of over 90%. Wood products exported to Europe and the United States are mainly house decoration, such as doors, windows, floors, etc.; and wood products exported to Southeast Asia and other countries are mainly finished furniture, such as tables and chairs.

Increased automation of production enterprises

In recent years, due to the economic crisis, the export growth rate of wood products in our city has slowed down. Coupled with the impact of foreign environmental and technical barriers, the export enterprises of our city have faced nearly two years. Stress.

‘There are currently 86 companies registered with us, of which there are more than 50 export businesses, which are relatively large. The person in charge of the supervision of the person in charge of the timber inspection of the phytosanitary department said that from the development trend of the past few years, the automation degree of the wood product export enterprises in the city has been significantly improved.

The person in charge of a wood product exporting company said that the idea of ​​doing woodworking with an axe and a saw in the past is outdated. Nowadays, almost every company has added a lot of machines, many programs are not. Workers need to be hands-on, as long as the relevant data is entered, there is a machine to do the work. ‘The production time of some existing parts has been shortened by more than one time, and the improvement of automation is also in line with the development trend of wood products export. As the specifications and scales of various components become more and more complex, manual labor alone is not competent, so improving the automation of production not only improves production efficiency and accuracy, but also saves a lot of labor. There are several small businesses that have been eliminated because of the low level of automation and the difficulty of meeting export needs. ‘

In the first half of the year, 585 batches of unqualified imported wood packaging were detected.

All wood products that want to be exported must be inspected by the Inspection and Quarantine Bureau. According to the person in charge of the supervision of the timber supervision department of the phyto inspector, the general It is necessary to pass nearly ten tests such as animals and plants, weeds, formaldehyde and heavy metals.

‘Regulatory testing of wood products is not only carried out at the time of export. In fact, it has already started when the timber was felled. The person in charge of the supervision of the person in charge of the timber inspection of the phytosanitary department said that from the felled trees to the paints and glues used in the processing, a certain certificate of conformity must be presented in order to pass the inspection smoothly. For example, pure solid wood furniture needs to be tested by formaldehyde, paint, etc. Products exported to EU countries need to be tested by heavy metals and microorganisms. Some developed countries have begun to require some furniture to obtain forest certification. Similarly, imported wood products must undergo rigorous testing before they can enter the market. According to statistics, in the first half of the year, the Yantai Bureau detected a total of 585 batches of unqualified imported wood packaging, and the detection rate increased by 10 percentage points.

Release date: 2011/11/9 9:10:17


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In the home, I came to the rose gold with Queen Fan, and the temperament doubled!

Romantic rose gold is used in the home environment, the temperament of the whole home is increased several times, and any style of home design style with a touch of rose gold can make home taste It is extraordinary and beautiful. So what is the rose gold home, let us come to appreciate its beauty.

“ Color matching waste is always difficult to enhance the temperament of home space in soft clothing, but the soft decoration of rose gold does not have to worry about the color of the mess to ruin the home decoration, In the simple home decoration we can choose rose gold vases, flowers with fresh flower branches, bright, clean and romantic. Or the small tableware of rose gold can be matched.

What’s more, the home is your own, with some simple collocations, embellish some of your favorite colors, as long as you like, feel good, then all kinds of subtle modifications are their own home flavor, no harm So, release yourself and be happy.

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Floor marketing campaign: jumping out of the price wall to do value-added services

Floor companies are developing bottlenecks. Fortunately, we are at the right time, encountering a booming economic boom, catching up with fast marketing trains, and flooring companies playing the role of train conductor, in order to lead Arriving at the destination, quietly launched the war of marketing, promotional warfare, advertising warfare, and carried out in a big way, fighting for the blood and dying. Nowadays, traditional marketing has been trapped, and it is necessary to maintain the high efficiency of marketing cars. It is necessary to achieve speed improvement, appropriate price, and service value, so that such trains can truly adapt to the trend of the times.

Jumping out of price, insight into consumer demand to do value-added services

Traditional marketing often does the job of price wars, regardless of whether the price war is active or passive, but the ending is the same, it is killing one thousand self-destruction eight hundred . Even after killing a competitor, he is also very badly hurt. In a troubled market, if you want to find your own blue ocean, you have to jump out of the price wall and become a value-added kangaroo.

Activate the terminal to inject aura into the advertisement

This is an era of information flooding. When we turn on the TV, the sky ads rush into our ears. When we open a website, all the ads flood into our sights. Nowadays people are beginning to reject traditional advertising and start to hate. How does the company activate the terminal and add a spoonful of delicious chicken to our advertisements, which can make our consumers more acceptable?

Advertisements can only be perceived, seemingly non-interactive, if increased communication public relations activities And interact with it to enhance the communication between the product and the customer, so that the customer will smile, after the satisfaction of the smile is the beginning of sales. The advertisement itself is boring. To be honest, no one wants to watch advertisements, but the advertisements of the terminal are made to be flexible. As long as the customers approach each other, they will feel more cordial and take the initiative to approach and let the customers get the first month. .

The market is like a river, how to be a newcomer like marketing? According to the different market environment, how to get out of the sword? How to get the right? It is the last word to overcome the other side. When we are deeply involved in advertising and promotion, After you are tired, try new tricks and find ways to improve your marketing train. In the downturn of the flooring market, changing marketing strategies may have unexpected gains.

Release date: 2011/11/8 15:46:58


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The market is starting to pick up. A new generation of waterproof flooring is becoming a new selling point for marketing.

After the holiday, the decoration market began to pick up as the temperature rose. Visiting the market, the number of customers choosing materials is gradually increasing. Part of the renovation, the new product, the new color of the floor store decoration work is basically completed.

It is understood that this year, a number of flooring brand stores will launch a new generation of waterproof flooring or increase the waterproofing of the floor. As we all know, water is the natural enemy of the floor. Many customers are very worried about the waterproofness of the floor during the purchase process, which affects the use. The floor store also tries to avoid this deficiency in the sales process. With the gradual maturity of floor waterproofing technology, some floorings with grooved double-layer sealing and bio-wax coating technology will be recommended for use in places such as the living room where there is more water. The store uses these products with good waterproof effect, increases persuasive power, relieves consumers’ concerns, further expands the use of wood flooring in home decoration floor materials, and increases sales of wood flooring.

The focus of home renovation has always been indoors, and outdoor renovations are easily overlooked, especially in wet bathrooms. Some people who are more concerned about it will choose some colored floor tiles, but in any case, the floor tiles give people a feeling of being too cold and less comfortable. In fact, there is another option now, laying the floor on the bathroom. The technology is changing with each passing day, and the solid wood floor with good floor waterproofing effect can also be applied to the bathroom. Indeed, due to the poor waterproof performance of ordinary wooden floors, the water will expand and deform when encountering water. Therefore, many gold collars who insist on high-quality goods have to look down on the wooden floor and fill the bathroom with cold and hard tiles. Or stone.

Now they have a new choice, and the appearance of waterproof solid wood flooring is eye-catching. Because it can withstand the erosion of water for a long time without any trait changes.

Release date: 2012/2/23 15:33:53


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