Theory is gray CONTROL ENGINEERING China Copyright , practice evergreen tree. The new industrial revolution has profoundly changed the nature of the business, profoundly changing the boundaries of the enterprise and the market, it will also profoundly changed the understanding of the framework of theory of the firm. In this regard, the technological revolution is a source of economic theory of change. Adapt to this change, to grasp this change, driving this change, it is an important duty and mission of contemporary theorists of all modern business. First, the industrial revolution and its impact on today’s world of new business and market, we are in a new era of the industrial revolution. Nature of the new industrial revolution, is to help a new generation of information technology, especially the Internet, networking, big data, cloud computing, etc., to achieve effective docking massive demand and supply of resources and factors of production, while reducing the uncertainty of economic activity, also profoundly change our mode of production, work and lifestyle, human to a new era of industrial development in digital, networked and intelligent as the main feature, with a wide and far-reaching impact. Corporate governance and corporate level, a new industrial revolution is increasingly transforming organizational form, changing the nature of the business, changing the dividing line between business and the market. Due to deepen the application of new technical means, in the context of the new industrial revolution, joint way the market demand and supply of new changes have taken place, not only creating new industries, new formats, new business models, but also to a large extent on the market so that enterprises moving toward integration and fusion. Although the business or enterprise, the market is still the market, but there has also been the enterprise market (market transactions internalization), the enterprise market (market-oriented business function) and other significant trends deserve further attention and reflection theory. Second, enterprise and market integration of classic case studies can analyze business trends and market integration through the following four typical cases. First, Haier’s “human single one” cases. Haier through open design, mold, manufacturing, and other platforms, provides design and production, sales channels, financial management, human resource management, intellectual property and other elements of the whole process and the whole staff and other shared services for the maker culture, breaking the traditional business subjects layer organizational boundaries , and strive to make more staff to become a partner, to become entrepreneurs, to maximize stimulate the creativity and potential of employees, enhance business efficiency and competitiveness. The second is “love maker culture” in the aircraft industryPlatform cases. AVIC existing technology to design, manufacture and complete industrial chain resource advantages as a starting point, the use of information sharing networks, interoperability advantages, to create phasor combination of online and offline business innovation platform for the maker culture, entrepreneurs, small and medium micro-enterprises, transformation and upgrading of traditional enterprises to provide technical supply, supply of R & D and design capabilities, high levels of innovation and source of supply, to achieve joint innovation, joint venture and co-creation. Currently, this platform has more than 180 million users to participate. Third, Ningbo-linked exchange business information business is to help “cloud factory” case. Ningbo-peg take full advantage of the Internet and networking technology, the 23 major industries, 131 industry segments 15,000 companies brought together, breaking the boundaries of individual enterprises, in accordance with the best principles of efficiency, the production of each product task crumbled, broken down into the smallest units, so that each plant has a “unique skills” is only one step in what they do best, reorganize production processes and relations of production, in order to build up a market allocation of resources function has a “cloud factory.” Fourth Shenzhen Xin-Xin Technology company’s “share of manufacturing” case. As a shared mold manufacturing company, and Shenzhen Xin Technology by sharing the brand with more than 60 small and micro enterprises, maker culture, factors of production and processing equipment molds, designers, financial officers and other , in product design and development, rapid tooling, mold design, precision injection molding such as the establishment of an inclusive and open platform to create a mold manufacturing industry share of “small model” and mold manufacturing industry, “maker culture DreamWorks.” In-depth analysis of these four cases, there are at least two aspects of revelation. First of all, in the new context of the Industrial Revolution, companies realize the functional boundaries expand. In these four cases, the business is still business, but in a way, he is a market, or bear market links between supply and demand, production factors allocation function within a larger range. Especially in business to help “cloud factory”, has simply not engaged in business activities on the original classic sense, but the companies organize themselves, through the cloud factory, cloud platform to address what to do, how to do, who to turn to other markets to do to address the core issue, obviously breaking the boundaries of the original function of the organization. Secondly, the original fragmented market players maker culture, employees and other entrepreneurs become to some extent. In these four cases, for a large number of small and micro enterprises, maker culture even dispersion of market players and other employees Control EngineeringCopyright (C) , they are engaged in production activities in the past have only two choices, namely either on their own to set up their own R & D, manufacturing, sales and trading, its own human resources and accounting departments; either to buy from the market, buy equipment, purchase and other production factors. In the new context of the Industrial Revolution, they have a third choice is through sharing, sharing methods to meet its production and business activities of all kinds of demand for factors of production, R & D, production scheduling, enterprise management, etc., to a certain extent maker culture, staff, and other market players also have the enterprise features, become entrepreneurs. Third, the thinking and outlook on the theory of modern business organizations through more analysis and study of cases CONTROL ENGINEERING China Copyright , we have also seen many traditional enterprise organization theory problem can not be reasonably explained. First of all, in the end what is the market? What is business? Market and enterprise where is the boundary? In 1937, the originator of the modern theory of the firm – Ronald Coase, “The Nature of the Firm” his famous masterpiece in one article, on the one hand defines the business, in essence, is a resource allocation mechanism, the enterprise and the market are two possible another alternative resource allocation; on the other hand clearly see the “to draw a very clear line to determine whether the presence or absence of a business is impossible.” The emergence and development of new industrial revolution, it seems that once again proven uncertainty modern theory of the nature of the business identified in the certainty, it does not present an insurmountable boundary between the enterprise and the market. If Ronald Coase still alive, he will be lucky to wake himself up in the footnote. Second, the enterprise in the end or not the production team? Modern theorists enterprise Alchian and Tamu Seitz made famous team production theory that the enterprise is a set of contractual link between the factors of production, it is a different factor inputs by the joint production process. In the new context of the industrial revolution, production enterprises, major changes in the organization, so that the different factors of production, market players can be more flexible organization together, but not necessarily tied to the boundaries of individual enterprises. Theoretical perspectives of the enterprise, ie production team, also suffered unprecedented challenges. Fully visible, in the context of the new industrial revolution, businesses and the market is the depth of integration. Today, we can set up a business, do not need to have their own production lines, we do not have their own R & D designAccounting department, just need to research and development, design, production, transportation and even sales and other functions entrusted by contract to go out and let other companies handle. The new generation of information technology, Internet technology platform, to a large extent solved the problem of asymmetric information and transaction costs, so that in the traditional internal corporate functions can be more efficiently outsourced, left to the market to complete. Furthermore, we again reflect on the best organizational model enterprises. In the past, generally considered the best corporate organizational model is “dumbbell”, namely “two big middle small”, to a large R & D department, the sales department should be large, while the production sector is smaller. Now, the best business models can break the “dumbbell”, can do R & D department, production department do not even do the sales department. In short, the theory is gray CONTROL ENGINEERING China Copyright , practice evergreen tree. The new industrial revolution has profoundly changed the nature of the business, profoundly changing the boundaries of the enterprise and the market, it will also profoundly changed the understanding of the framework of theory of the firm. In this regard, the technological revolution is a source of economic theory of change. Adapt to this change, to grasp this change, driving this change, it is an important duty and mission of contemporary theorists of all modern business.